Adam Goldenberg and His Success

A man of many talents Adam Goldenberg is a well known name in the fashion industry. His way of spotting new trends, and putting that skill to use in a business is one of the many reasons he has been so successful.

Adam Goldenberg founded his first company Gamers Alliance when he was barely 15 years old. He eventually sold his fledgling company to the parent company of MySpace, called Intermix Media in 1999. He was eventually invited to work at Intermix as Vice President of Strategic Planning, quitting high school to do so. By the time Adam Goldenberg turned twenty he was already made Chief Operating Officer of Intermix Media. Goldenberg was also the youngest COO of a publicly traded company.

This success eventually led to Goldenberg meeting his future partner Don Ressler. Don Ressler was an entrepreneur and a specialist in brand building who had sold his own company, FitnessHaven.com, to Intermix Media in 2001. Don Ressler had with his undertakings managed to make over $1 billion in sales and another $100 million for various internet companies.

It did not take long for the two to become fast friends as evidenced by when Intermix Media was acquired by News Corporation, in 2005 they decided to create their own company. They made an e-commerce incubator platform called Intelligent Beauty. Over time they had established several brands as leaders in the health and beauty markets.

Eventually they came up with a new idea to personalize a shopping experience that would thrive online. Their goal was to merge social interaction with the latest and greatest fashion trends, all at an affordable price.

They capitalized on this idea by largely following three things for this to work in an online environment. It needed to be fun, engaging, and very social. After many successes and additions to Goldenberg and Ressler’s team and contacts, JustFab was born. JustFab was perhaps the greatest indicator that they had succeeded what they had set out to do. JustFab had perfected the nailing of personalization, deliverance of quality products and the best use of the subscription model. JustFab has millions of subscriptions worldwide and their business will only continue to grow.

Learn more about Adam Goldenberg on digitalexperience.nrf.com

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