How Fabletics is determined to penetrate the Fashion Market

The online fashion sector has been dominated by corporations such as Amazon for the better part of the past decade. Kate Hudson is a businesswoman who has strived to ensure that she secures a niche in the industry. She co-owns Fabletics with Adam Goldenberg and Don Ressler. The company has been growing over the years, and it currently dominates the United States fashion industry. The main products that Fabletics provides are athleisure wear. It has devoted itself to making sure that women live a healthy and active lifestyle. The clothes that are sold by the firm are stylish and trendy.


Fabletics has been in the industry since 2013 and has grown at a rapid rate. The company has managed to eat into the market share of established businesses such as Amazon. It worth is currently approximated to be more than $250 million dollars. The company sells products to its clients by using a subscription service that is very convenient. It currently has more than six million members. Fabletics understands the specific needs of its customers by offering a short quiz that they are required to answer during registration. It also sells its customized products at discounted prices and this has made it attract many clients.


Another factor that has contributed to the success of the company is its accessibility. The retails its products by using both its online shops are as well as the brick-and-mortar stores. Fabletics has established the physical stores in different cities across the United States and plans to launch others in California, Florida, and Hawaii. It encourages its members to buy clothes from the brick-and-mortar stores by offering them a special discount. According to Kate Hudson, the clients’ preference to a product is presently not controlled by its price and quality. People tend to consider other factors such as the brand recognition, customer service, and after-sell support that is offered.


Fabletics has been inspired by leading brand such as Warby Parker and Apple. Its subscription model focuses on customers who are willing to spend on the top-notch products that it offers. The general manager of the company, Gregg Throgmartin, said that it is dedicated to revolutionizing the concept of high-value brands. The firm is determined to stay in touch with its subscribers by sending them personalized selections every month. It offers regular and VIP membership packages and the clients pay for the products by using online payment methods such as credit cards.

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