Alexandre Gama is the Global Chief Creative Officer for Neogama, which is one of the 20 biggest sports advertising agencies in all of Brazil. Alexandre is, to date, the only Brazilian to be on the global network of agencies as a Global Chief Creative Officer (WCCO) of the British-based agency network of professional sports advertisers. Alexandre is also the only Brazilian on the entire board of the Publicis Groupe Global Creative Board which is a committee made of up of six worldwide creative leaders who are part of the holding company.
Alexandre Gama received a degree from the Armando Alvares Penteado Foundation (FAAP) in advertising and communications. His advertising career began in 1982 soon as he graduated when he began working with Ogilvy & Mather where he worked as a creative and copywriter. By 1990 he moved on to DM9 as a copyrighter and a creative director where he continued to blossom, and his whole career has continued to move up and forward from there.
What does the word “CEO” conjure up? Many people would think of a male. He’s probably in his forties or fifties – maybe even his sixties – with graying hair. This male wears a good suit, probably from a high end brand. His style is impeccable. However, some companies defy this expectation. Their CEOs are females – often with the same impeccable style and business skills that get males to the top and then some.
One of these female CEOs is Lori Senecal. She became the CEO of PB&C in 2015, after a lengthy time as CEO of MBS. Huffpost interviewed her in March of that same year, and she spoke at the 2016 3% Conference. Certainly, she’s a role model to admire in a world of male power.
The 3% Conference – one of the more notable accomplishments in her career – is a conference that encourages the women who attend. The whole goal is to raise the percentage of female CEOs from 3% to 11%, hence the number three in the name. Her appearance at the conference corresponded with a panel called “Sheroes”, which focused on female heroes. Among other notable women, this is an accomplishment for such a young name in the field.
As for her interview with Huffpost, this offered readers a chance to see into her business methods and how her background played into her method. She spoke of her place in the lineup of siblings – she was the youngest of the talented siblings. The drive to become distinguished from her sisters, she noted, has served her well beyond making a name for herself that would prevent her family from comparing her to her siblings.
However, the most important aspect of this interview was that she divulged what she did at KBS that she thinks has made a long lasting impact on the company. She worked with other women in the company and mentored them. By offering to mentor the new generation of female workers, she hoped that they would be more comfortable in advancing in the workplace and in making the changes happen before the company might’ve noticed their need of recognition.
Overall, Lori Senecal has contributed so much to society. She cannot go unknown. With few female CEOs in today’s business world, this makes her contributions to the business world even more important.