The are elements so unique about Lime Crime founder Doe Deere that they have impacted the way she does business. Her approach to the world of makeup is characterized by an unforgiving straightforwardness that aims at making a statement. Learn more:

Doe Deere is agreeably a business leader in a class of her own and an individual willing to venture out and challenge the status quo. Her cult brand Lime Crime seeks to make artistic expression experimenting with bright colors and almost awkward styles. Learn more:

Lime Crime brands are seen as revolutionary. As if to underline the importance of this aspect, Doe Deere is often spotted in a purple/pink hairstyle or one that may not simply fit any fashion description.

Doe Deere was born in Russia and raised in New York and strives to prove cosmetics are not just a means of concealing imperfections but aims at reaching self expression and freedom. Lime Crime Cosmetics was founded in 2008 and quickly took root as a colorful, magical and somewhat cruel approach to the hitherto silent world. Learn more;

Lime Crime has gone ahead to be a bold and vibrant with its line of animal-friendly cosmetic products. With a huge international following and a penchant for social media. Doe Deere, in fact, claims that a good part of her life is driven by the calendar on her phone. She describes the origin of her brand name as a combination of her favorite color, lime, and a daring approach to creating make-ups that might well, be declared illegal! And she has so far achieved a good deal of her ambitions, and her line of products is serving a market of its own carving.

Deere is a supporter of other small starters especially women in small businesses.She frequently gives talks on the subject of finding your own path and voice. Among other events, she attends the PHAMExpo and Vegas Nay’s Stardust Tour.

It is clear that though using unconventional means to achieve the end, Doe Deere and her Lime Crime brand are making an impact in the fashion world. As more and more people get influenced by this rather weird makeup style, it remains to be seen what the company has in stock for the future. Learn more:

Ultimately Lime Crime is challenging the fashion world to look things from a different perspective. On her part, Doe Deere encourages women especially in the younger generation to venture out there and jump into whatever outfit best accentuates their moods, the moment and generally makes them comfortable. Learn more:


Doe Deere-Expanding the Makeup Horizon

Doe Deere, also known as the “Queen of Unicorns” has a real passion for makeup and colors and her cosmetic brand, Lime Crime has become very successful. Doe Deere is real-live proof that anyone can make their dreams come true and become successful just by doing the things you love.


Doe Deere was born and raised in Russia and moved to the United States when she was 17. Deere lived in New York from 1998 to 2012 including in the Manhattan and Brooklyn areas. Deere currently lives and works in Los Angeles and continues to dream big. Deere sees herself as always being ambitious and her childhood dream was to become a musician which is what she did when she moved to New York. Deere met her future husband while she was a musician and they played in a band together and they are a great team to this day.


Being a musician has helped Doe Deere to learn many tools that have proven helpful in her cosmetic career. Deere has been ambitious even as a child when she has her first business in Russia when she was just 13 years old. She sold temporary tattoos, a novelty at the time, and she sold them mostly to her classmates.


Deere’s advice to future ambitious entrepreneurs is to just follow your heart and share your unique gifts with the world. There is only one you and when you are in tune with your own individual talents, here really is just no stopping you.


Lime Crime was born because Deere did just that-she followed her dreams and her love of bright colors sparked a while new cosmetic line. Not being able to find the bright colors that she wanted to wear back in 2008 forced her to make her own and she became very successful doing it. There just weren’t fresh and exciting colors on the market when it came to makeup products. If you weren’t into the “natural” look, then you were just out of luck. But Lime Crime has changed all of that.


Deere feels that the makeup you wear reflects your personality and is a way to express yourself without fearing judgement. Deere attended FIT in New York and feels that fashion and makeup go together. Deere feels that we can express ourselves a lot by what we put on our bodies and we are all different and unique.


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